Privacy and security in every process
Check our personal data privacy policy
Check our personal data privacy policy
RENTING COLOMBIA S.A.S. (the “Company”), a business establishment identified with NIT. 811.011.779-8, with principal domicile at Carrera 52 # 14 – 30 Etapa 2, Office 340, Medellín, Colombia, national toll-free line 01 8000 524 444, PBX (604) 514 44 44, email address servicio@rentingcolombia.com, recognizes the importance of the security, privacy, and confidentiality of the personal data of its customers, users, employees, suppliers, shareholders, business partners, and, in general, all of its stakeholders with respect to whom it processes personal information. Therefore, in compliance with constitutional and legal provisions, it has adopted this PERSONAL DATA PROCESSING POLICY.
The main regulations currently in force in Colombia regarding personal data protection are listed below. The Company is fully committed to complying with such regulations, which have been taken into account for the purposes of developing this Policy and the Comprehensive Personal Data Management System of Grupo Cibest.
In accordance with Article 15 of the Political Constitution of Colombia, all persons have the right to know, update, and rectify the information held about them in data banks. Law 1581 of 2012 established the general personal data protection regime in Colombia, developing the constitutional principles under which every person has the right to know, update, and rectify personal information stored in databases or files (manual or automated), and to receive truthful and verifiable information.
At the Company, as data controllers or processors, as applicable, we have special regulations concerning the protection of the data of our stakeholders, and we define processes and policies intended to ensure trust, security, and quality in the use of information. The Company receives, records, preserves, modifies, reports, consults, delivers, shares, and deletes information with the authorization of its data subject.
The data allow us to offer and provide information on products and services; to consult, report, and update information before information and risk operators; to update the status of contractual relationships; to comply with agreed obligations; and to prevent the risks of money laundering and terrorist financing, among others. Renting Colombia S.A.S. obtains the data subject’s authorization through different means, such as written or verbal authorization, or through various virtual means, for the purposes described in this Policy.
Likewise, in the development of its activities and management, and in order to provide business collaboration among the companies of the group, the Company may, during the performance of its activities, process personal data jointly with the entities that belong or may come to belong to Grupo Cibest, or with any person who represents its rights or may in the future hold the status of creditor, assignee, or any other capacity vis-à-vis the data subjects. The Company, the entities that belong or may come to belong to the Group in accordance with the law, their affiliates and/or subsidiaries, or the entities in which they directly or indirectly hold equity interests or are associates, domiciled in Colombia and/or abroad, shall be understood to be part of Grupo Cibest.
This Policy is addressed to our customers, users, employees, suppliers, business partners, and, in general, our stakeholders whose personal information is processed by the Company.
The following definitions shall be taken into account for the purposes of this Policy:
The Company undertakes to process the personal data of Data Subjects in accordance with the following principles:
The Company shall request authorization in such a manner that the Data Subject grants prior, express, and informed consent for the processing to which his or her personal data are subject.
Authorization may also be obtained from unequivocal conduct by the data subject that reasonably allows the conclusion that the data subject granted consent for the processing of his or her information. Such conduct must clearly manifest the intention to authorize the processing.
The data subject’s consent may be obtained by any means that may be subject to subsequent consultation, such as written, verbal, or virtual communication, or by unequivocal conduct.
By virtue of its nature and corporate purpose, the Company receives, collects, records, preserves, stores, modifies, reports, consults, delivers, transmits, transfers, shares, and deletes personal information, for which it obtains the data subject’s prior authorization.
The Company, as operator of the LOCALIZA RENT A CAR franchise, shall request authorization from customers linked through the franchise to transfer the data subject’s personal data, nationally and internationally, to Localiza Rent a Car Brasil as franchisor.
The authorization granted by the Data Subjects to the Company allows, among other things, the fulfillment of the following purposes: offering and providing information on products and services, as well as consulting, reporting, and updating their data before information and risk operators; updating current contractual relationships and complying with agreed obligations, among others (see Section 7, Purposes). The Company shall appropriately preserve evidence of such authorizations, safeguarding and respecting the principles of privacy and confidentiality of information.
Likewise, in the Company, when dealing with information related to the following types of data, the following special considerations shall apply:
For the processing of sensitive data, the Company shall inform the data subject of the following:
The Company shall ensure that the processing of this type of data is carried out in accordance with the rights of children and adolescents. In this regard, it shall protect their special status and ensure respect for their fundamental rights, pursuant to Articles 5, 6, and 7 of Law 1581 of 2012, and Articles 6 and 12 of Decree 1377 of 2013, and any other regulations that amend or supplement them.
For purposes of complying with the foregoing, the Company shall act in accordance with the following:
Authorization shall be requested from the legal representative of the child or adolescent after the minor has exercised his or her right to be heard, whose opinion shall be assessed taking into account maturity, autonomy, and ability to understand the matter, for purposes of processing his or her personal data.
The optional nature of answering questions regarding the data of children or adolescents shall be disclosed.
The data subject to processing and the purpose thereof shall be explicitly and previously disclosed.
The Company informs all its stakeholders that, pursuant to Article 10 of Law 1581 of 2012, the data subject’s authorization shall not be necessary in the following cases:
1. Information required by a public or administrative entity in the exercise of its legal functions or by court order.
2. Data of a public nature.
3. Cases of medical or health emergency.
4. Processing of information authorized by law for historical, statistical, or scientific purposes.
5. Data related to the Civil Registry of Persons.
The following are the main purposes for which the Company processes personal information:
Information is stored physically and/or digitally in media and environments that have adequate controls for the protection of personal data. These include physical and information security, technological, and environmental controls in restricted areas within Company-owned facilities and/or document centers managed by third parties.
Personal data shall be subject to processing by the Company during the contractual term in which the Data Subject has the product, service, contract, or relationship, plus the term established by law.
The Data Subjects whose information is subject to processing by the Company may:
In accordance with Article 20 of Decree 1377 of 2013, the aforementioned rights may be exercised by the following persons:
The Company, as controller of the personal data stored in its databases, undertakes to:
Data Subjects who need to make an inquiry, complaint, or claim may use the following mechanisms, which shall be handled by the Company’s Comprehensive Service Center:
Data subjects, their successors in interest, or any other person who may have a legitimate interest may request to be informed about the data subject’s personal data stored in any of the Company’s databases.
In accordance with the foregoing, the Company shall guarantee the right of inquiry by disclosing the personal information linked to the data subject.
Inquiries concerning access to information, evidence of the authorization granted by the data subject, uses and purposes of personal information, or any other inquiry related to personal information provided by the data subject, must be submitted through the channels enabled by the Company.
The inquiry shall be answered within a maximum term of ten (10) business days counted from the date of receipt thereof.
When it is not possible to answer the inquiry within the term provided, the interested party shall be informed of the reasons for the delay and the date on which the inquiry will be answered, which shall not exceed five (5) business days following the expiration of the first term, in accordance with Article 14 of Law 1581 of 2012.
Data subjects, their successors in interest, or any other person with a legitimate interest who considers that the information contained in any of the Company’s databases should be corrected, updated, or deleted, or who notices a possible breach of the duties established in Law 1581 of 2012 and its regulatory decrees, may submit a claim following the requirements of Article 15 of the same law.
In any case, if the claim is incomplete, the interested party shall be required, within five (5) days following receipt thereof, to remedy the deficiencies. If two (2) months have elapsed from the date of the request without the applicant submitting the required information, the Company shall understand that the claim has been withdrawn.
When the Company is not the competent entity to resolve the claim submitted, it shall transfer the claim to the appropriate party within a maximum term of two (2) business days and inform the interested party of such situation.
If the claim is received complete, a note stating "in progress" and the reason for it shall be included in the database within a term not exceeding two (2) business days. This note shall remain until the claim is resolved and shall be adjusted in accordance with internal procedures.
The maximum term to address the claim shall be fifteen (15) business days counted from the day following the date of receipt. When it is not possible to address it within such term, the interested party shall be informed of the reasons for the delay and the date on which his or her claim will be resolved, which in no case may exceed eight (8) business days following the expiration of the first term.
Data subjects, their successors in interest, or any other person with a legitimate interest may file a complaint with the Superintendence of Industry and Commerce, but only after exhausting the inquiry or claim procedure before the Company as controller and/or any processor, in accordance with Article 16 of Law 1581 of 2012.
If requesting deletion of all or part of his or her personal information, the data subject should bear in mind that the Company shall analyze the request made. However, deletion of the information shall not proceed if the data subject has any legal or contractual duty to remain in the database managed by the Company.
If requesting revocation of the authorization for his or her personal data, the Company shall analyze the request made and inform the data subject whether such revocation proceeds.
However, revocation of the authorization shall not proceed if the data subject has any legal or contractual duty to remain in the database managed by the Company.
The inquiries and claims submitted shall be processed in accordance with internal processes and procedures.
Petitions, inquiries, and claims submitted by Data Subjects whose personal data are processed by the Company for the purpose of exercising their rights to know, update, rectify, and delete their data, or to revoke authorization, must be addressed to:
The Company may, from time to time, as controller of the personal information stored in its databases and in furtherance of the purposes described in this document, carry out national or international transfers or transmissions of data.
The Company is committed to verifying the level of protection and security standards of the country receiving the personal information, making the declaration of conformity (when applicable), and entering into a transfer agreement or other legal instrument that guarantees the protection of the personal data subject to transfer.
By virtue of this exchange relationship, the Company has adopted various guidelines for relationships with third parties in order to protect the information subject to this activity.
In order to protect the information, the Company shall verify whether the Superintendence of Industry and Commerce has included the respective country in the list of countries that offer an adequate level of data protection, or shall review the regulations in force in the country receiving the information, to determine whether suitable conditions exist to guarantee adequate levels of security for the information subject to transmission or transfer.
In furtherance of this Policy and the internal provisions for the proper handling of personal data, the Company shall ensure that the third parties with which it engages or with which it establishes commercial or employment relationships or alliances adapt their conduct to the personal data protection regime in Colombia.
In view of the foregoing, the Company, without prejudice to all documentation, forms, and means provided for requesting authorization for processing, privacy notices, records, and contractual and/or legal protections, may request suitable and relevant information from third parties and/or processors to verify and observe compliance with the provisions contained in this Policy and in the personal data protection regime in Colombia.
In this regard, the Company may require third parties and/or processors to evidence, before, during, or after the relationship that binds them, compliance with the requirements of the personal data protection regime. Accordingly, an occasional or periodic review and supervision of compliance with legal and/or contractual requirements may be requested, through evidence or supporting documents of the management performed, visits to the third party’s facilities, among other activities that may be coordinated to validate compliance.
The Company, in order to improve its service on websites and digital applications, uses first-party and third-party cookies to optimize the experience of customers and users, monitor statistical information, and present content and advertising related to users’ preferences when they browse our website, platforms, and/or technological and/or digital applications.
The information collected through cookies is encrypted and shall not be used to identify and/or disclose the user’s information. Likewise, users’ data such as debit or credit card numbers, or other financial or credit information, are not collected.
By virtue of this Policy, the Company may develop policies on specific matters (for example, a cookie policy), as well as guidelines, directives, and circulars aimed at its implementation, provided that they are consistent with the regulatory framework and this Policy.
This Policy may be amended at any time in order to adapt it to new practices that are developed or to legislative or case-law developments in the matter. Any update shall be made available to the Data Subjects on the website www.rentingcolombia.com , in the Data Processing Policy section, or through any other means deemed relevant, indicating the effective date of the corresponding amendment or update, as applicable.
This Personal Data Processing Policy shall become effective as of the date of its approval (June 25, 2024).
Nota: Esta traducción se proporciona con fines informativos. En caso de discrepancias, inconsistencias o diferencias de interpretación entre esta versión en ingles y la versión en español, prevalecerá la versión en español.
Renting Colombia S.A.S.
NIT: 811.011.779
Dirección de notificación judicial: Cra 52 #14-30, Medellín, Antioquia
Correo: notificacionesjudiciales@rentingcolombia.com
Superintendencia de Industria y Comercio – SIC
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